Build and Analyze Customer Journeys using Marketing Cloud [MKT-101]
Startdata en plaatsen
computer Online: VIRTUAL TRAINING CENTER 10 jun. 2024 tot 14 jun. 2024Toon rooster event 10 juni 2024, 10:00-18:30, VIRTUAL TRAINING CENTER, NL229485.1 event 11 juni 2024, 10:00-18:30, VIRTUAL TRAINING CENTER, NL229485.2 event 12 juni 2024, 10:00-18:30, VIRTUAL TRAINING CENTER, NL229485.3 event 13 juni 2024, 10:00-18:30, VIRTUAL TRAINING CENTER, NL229485.4 event 14 juni 2024, 10:00-18:30, VIRTUAL TRAINING CENTER, NL229485.5 |
computer Online: VIRTUAL TRAINING CENTER 25 nov. 2024 tot 29 nov. 2024Toon rooster event 25 november 2024, 09:00-17:00, VIRTUAL TRAINING CENTER, NL227768.1 event 26 november 2024, 09:00-17:00, VIRTUAL TRAINING CENTER, NL227768.2 event 27 november 2024, 09:00-17:00, VIRTUAL TRAINING CENTER, NL227768.3 event 28 november 2024, 09:00-17:00, VIRTUAL TRAINING CENTER, NL227768.4 event 29 november 2024, 09:00-17:00, VIRTUAL TRAINING CENTER, NL227768.5 |
Beschrijving
Ontdek de verschillende trainingsmogelijkheden bij Global Knowledge
Online of op locatie er is altijd een vorm die bij je past.
Kies op welke manier jij of je team graag een training wilt volgen. Global Knowledge bied je verschillende trainingsmogelijkheden. Je kunt kiezen uit o.a. klassikaal, Virtueel Klassikaal (online), e-Learning en maatwerk. Met onze Blended oplossing kun je de verschillende trainingsvormen combineren.
OVERVIEW
Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.
OBJECTIVES
When you complete this course, you will be able to:
- Explain compliance concepts to ensure optimal deliverability.
- Use tools within Marketing Cloud to uphold deliverability standards.
- Utilize Email Design best practices to ensure the best customer experience…
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
Ontdek de verschillende trainingsmogelijkheden bij Global Knowledge
Online of op locatie er is altijd een vorm die bij je past.
Kies op welke manier jij of je team graag een training wilt volgen. Global Knowledge bied je verschillende trainingsmogelijkheden. Je kunt kiezen uit o.a. klassikaal, Virtueel Klassikaal (online), e-Learning en maatwerk. Met onze Blended oplossing kun je de verschillende trainingsvormen combineren.
OVERVIEW
Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.
OBJECTIVES
When you complete this course, you will be able to:
- Explain compliance concepts to ensure optimal deliverability.
- Use tools within Marketing Cloud to uphold deliverability standards.
- Utilize Email Design best practices to ensure the best customer experience.
- Develop effective, relevant messages using Content Builder.
- Design and test different delivery methods and options when sending an email message.
- Design and execute customer journeys using automation tools within Marketing Cloud.
- Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
- Define fundamental data management and structure terminology.
- Use data segmentation tools to create targeted emails.
- Apply a simple data model concept to a real-world scenario.
- Define subscriber statuses, unsubscribe methods, and preferences.
- Analyze marketing campaigns using common KPIs.
- Solve a common marketing problem using troubleshooting guidance.
- Prioritize testing methods and tools to ensure quality control.
- Explain fundamental account and sending administration.
- Know where to go for more information, guidance, and support.
- Describe capabilities across the platform.
AUDIENCE
This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.
CONTENT
- Introduction to Salesforce Marketing Cloud
- Administration
- Subscriber and Data Management
- Email Message Design and Creation
- Message Testing, Delivery, and Email Marketing Best Practices
- Marketing Automation
- Analytics and Troubleshooting
- Summary
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Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.