Growth Marketing Diploma

Get a prestigious growth marketing diploma

Gain the skills you need to confidently manage growth sprints and take the lead on marketing activities at every stage of the funnel. Masters skills in technical marketing, user research and behavioural psychology

Master growth and rapid experimentation

Learn how to design, rapidly test and accurately analyse growth initiatives across the entire customer journey. Use rapid experimentation to generate cost-effective business growth and ignite product innovation.

Supercarge your career

Embrace a growth mindset and become a creative, tenacious and inspiring marketer with an appetite for ongoing optimisation. Supercharge your career and become one of the most sought after professionals today.

Modules

Before the course: Personal Capability Scan

• Gain a clear view on strengths and learning needs  
• Adapt learning content to match your unique goals
• Tailor the coaching experience based on objectives/business cases

Module 1: Growth Fundamentals

• Adopting a Growth Hacking Mindset
• The GROWS Process
• An Introduction to Psychographic Personas
• The Jobs to Be Done Framework
• The Pirate Funnel
• Getting setup with the GROWS app

Module 2: Dynamic Data

• Set up Google Analytics and Google Tag Manager
• Using Soft & Hard Data to Grow Your Business
• How Data Fits into the Growth Process
• All About Tracking: Making a Plan
• Soft Data: User-testing and Five-Second Tests
• How to Audit your Tracking
• Implementing Data Tools

Module 3: Awareness & symmetric messaging

• Discovering New Channels for Growth
• Piggybacking Your Competitors
• Leveraging Other People’s Networks (OPN’s)
• Building Conversion Centric Ads
• Symmetric Messaging
• Building Conversion Centric Landing Pages
• Build Your First Landing Page
• Marketing Automation
• Inspirational Cases for Building Traction

Module 4: Acquisition and Conversion Optimisation

• CRO: The Lift Model
• LPO: Cognitive Overhead
• Usability Testing: Value Proposition & Clarity
• The Psychology of Persuasion
• Getting Started with Tools-Based Marketing
• Persuasion Techniques + Use Cases
• Urgency + Anxiety
• Engineered Marketing

Module 5: Activation & Growth Loops

• Beyond Acquisition
• Finding your WOW Moment
• Determining WOW Moments with Data
• Mapping WOW Moments
• Referral Marketing: Growth Loops
• Creating and Optimising a Growth Loop

Module 6: Implementing Growth in Organisations

• Recap the "One Metric That Matters"
• How to ideate experiment ideas
• Ranking experiment ideas
• Experiment design
• Running experiments & processes
• How to fit growth in organisations