Customer Journey training (brain and behavior)

Gaps between phases of the customer journey, caused by insufficient communication/process, often indicate the root causes of churn rate and customer retention. In this training, we combine behavioral insights with evidence-based interventions to align your teams and departments around your unique journey-centric customer experience.

Who is this for?

Customer Journey teams, UX & design teams, CRO teams, growth hackers, product managers & owners, and most marketing professionals but this is highly relevant information for any professional who works on projects that the customer interacts with at some point along the customer journey.

You can choose between two options

• Tailored Training: a 2-hour training focused on your chosen business case
• Training + 3 Custom Workshops: a 1.5-hour tailored training and 2.5 hours where attendees can directly apply the insights & interventions in custom workshops

Tailored Training

In this 2-hour tailored training, your team or department will learn how to align different teams and departments around a shared vision and framework, the customer journey, with an evidence-based and human-centric approach. The goal is to translate these findings into actual behavioral and organizational change.

We will discuss insights and interventions from behavioral psychology and neuroscience that will be useful for driving a culture of collaboration that deeply empathizes with the customer's perspective and optimizes for conversion while remaining human-centric by combining scientific rigor with industry agility.

Training + 3 Custom workshops

In the 1.5-hour training, all attendees will learn about the fundamental principles, behavioral tendencies, and insights and interventions that are most relevant for your three chosen business cases. After this session, you will have all the tools to get started.

The three custom workshops over 2.5 hours are a hands-on opportunity for attendees to apply the insights they just learned to your three chosen business cases while our facilitators ensure guidance and support. This has proven to be the most effective way of Customer Journey training but it requires a bit more preparation. Examples of business cases are:

• Updating customer personas with behavioral segmentation
• Applying behavioral insights to optimise your customer experience
• Aligning teams to close gaps in your customer journey

Practical details

• Our trainers are experienced behavioral experts with industry experience
• Our trainings are designed for both online and real-life (hosted by your organization)
• We offer all our trainings in both Dutch and English
• We always aim to make our trainings practical, interactive, and fun

About Neurofied

Neurofied is a brain & behavior agency specialized in training, change programs, and consulting for medium-to-large organizations. We help a wide variety of teams drive evidence-based, positive, and lasting change in areas like growth mindset, customer journey, diversity & inclusion, digital transformations, and much more.

All our services are based on insights from behavioral psychology and neuroscience. Since 2018, we have trained 2000+ professionals, worked with 75+ teams of companies like ABN AMRO, Tesla, Calvin Klein, and Adidas, and frequently speak at universities and conferences.