Customer Experience Masterclass 2025

The CX Masterclass is like a pressure cooker: in just two days, you'll learn all about CX through six CX competencies. The six pillars of the CXPA framework are the basics of the Masterclass. Using these pillars, you will learn everything you need to know step by step. After those two days, you’ve completed the Masterclass. You can also sign up for the CCXP exam, for which you are now truly prepared. But it is certainly not mandatory to complete the CX Masterclass with an exam.

Would you like to...

• Know more about Customer Experience Management?
• Broaden and deepen your knowledge of Customer Experience Management?
• Distinguish yourself as a CX professional so that you can offer knowledge and quality?
• Get your CCXP certification within Customer Experience?

Actually, you just want to be the best in the field of Customer Experience.

But where to start? Exactly, here!

The CX Masterclass is like a pressure cooker: in just two days, you'll learn all about CX through six CX competencies. The six pillars of the CXPA framework are the basics of the Masterclass. Using these pillars, you will learn everything you need to know step by step. After those two days, you’ve completed the Masterclass. You can also sign up for the CCXP exam, for which you are now truly prepared. But it is certainly not mandatory to complete the CX Masterclass with an exam.

Also important to know...

And what is the CX Master Class?

• You will learn all about the 6 CX competencies
• You will gain insight into the best practices in the field of CX
• You will increase your CX competencies and you grow as a CX leader
• You will meet CX colleagues from whom you can learn a lot
• You will create your personal CX plan to drive your business growth
• You will learn all about the CCXP exam requirements and you'll be prepared for the CCXP exam.
• You will become a CX professional who really takes control in your organisation!

What you will not learn during the CX Master Class:

• We don't teach you to map Customer Journeys
• We are not going to solve practical cases (although we will discuss scenarios).
• The CX Masterclass is not an implementation course. The Masterclass is entirely focused on knowledge, insight and skills.

Some practical things

This Masterclass is an all-inclusive learning experience. You will be immersed in content and exchange your CX knowledge with colleagues for two days: a blended-learning program!

Nienke Bloem will present the CX Masterclass together with Jaap Wilms CCXP RTP. The open CX Masterclass will be in English, because CX colleagues from all over the world are participating.

The CX Masterclass always takes place at Grand Hotel Karel V in Utrecht. This hotel is originally a fourteenth-century monastery in the heart of Utrecht. It is one of the most surprising places in the city and has a beautiful courtyard garden. You will start on Thursday at 9.00 am and finish Friday around 4.30 pm. On Thursday you will be dining and spending the night in this lovely hotel. Of course we will also arrange coffee, tea and lunch, and the drinks on Thursday evening at this hotel.

• The original and full price via Springest is € 2.970.
• Food, drinks and accommodation are included in the price. The price mentioned does not include 21% VAT.