Employer Branding (English)

As a recruiter, it is probably high on your wish list: attract the right talent faster and at lower costs. In order to engage the right people, a strong employer brand and complementary recruitment marketing are needed.

The good news, Employer branding is not just for organizations with great brand awareness or budgets. But you don't realize a strong employer brand overnight: building such a brand takes time.

In this training, you take solid steps towards such a strong brand. Let's be creative. Use existing resources and recruitment channels more effectively. We focus on your daily practice: we'll work with the strategy behind your employer brand and show you how to implement it. You go home full of inspiration and fresh ideas.

You'll also get 90 days of support and a 30-minute private online session. So even after this training, you will get help and answers to all your questions.

Build a strong employer brand

Discover more about:

Employer Branding strategy

• An employer branding step-by-step plan — from storytelling to employer proposition.
• The 6 building blocks for the development of an employer proposition (EPP).
• Multiple ways to determine the identity and image of your organization.
• Establishing a unique and distinctive employer proposition.
• Tips for storytelling and collecting special stories from employees.
• Measuring and improving the employer brand (KPIs).

Targeted recruitment marketing and communication

• Tips for targeted recruitment marketing.
• The best qualitative and quantitative recruiting channels.
• Useful and original tips for a better recruitment site.
• Advice for an effective referral program.
• Inspiring examples of labor market communication campaigns.

Job Branding & Marketing

• Target group analysis and desk research.
• The unique story of the vacancy and the organization.
• Attractive and convincing vacancy texts that strengthen the employer brand.
• Suggestions for a better candidate experience.

⭐⭐⭐⭐⭐ Mariët Saakstra, Content Marketeer

Good course with many practical examples and assignments in between the theory. Highly recommended for anyone who wants a deep dive into recruitment marketing and employer branding.

⭐⭐⭐⭐ Saskia Goedheer, Senior Communications Advisor and Press/Media Officer

A must for communication professionals who, together with their recruiters, want to take their Employer Brand to the next level. From tips on how to improve your job ads to deploying the network of your employees.

⭐⭐⭐⭐⭐ Iris Elburg, Senior Recruiter

A fun, valuable day in which I learned a lot! Recruitment is really a profession that involves many facets such as Marketing, Employment Law, and Communication. In this training, all these facets come to the fore and you get a lot of tips. Recommended!!

In-company training tailored for you

Develop recruiting skills for your international team via our (online) incompany classes, with personal coaching. Experience the benefits:

✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions

Contact us for tailor-made advice and a quote for incompany training in English (or Dutch if you prefer).

About RecruitmentTraining.pro

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Join over 20,000 satisfied participants who have chosen us since 2007. We’re the #1 training institute for recruitment and employer branding, offering hands-on training from industry experts that deliver real results.

✅ NRTO quality mark and our exclusive professional books

✅ Explore 30+ topics on recruitment and employer branding

✅ In-company training available in both English and Dutch

Need advice?

Our team is ready to help with any questions about our (in-company) training and courses. We’re here to make your learning experience as smooth and enriching as possible.