Corporate Responsibility

Niveau
Tijdsduur
Logo van Rotterdam School of Management, Erasmus University - Executive Education
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Beschrijving

Corporations are increasingly held accountable for their effect on both the environment and society. The demand for more corporate responsibility (CR) has increased because of the unprecedented challenges of the 21st century, such as climate change, demographic change, scarcity of resources, and pandemics in addition to social issues such as human rights violations, racism and income inequality.

Corporations are not only expected to contribute to solving these problems for society, but also for their own sake – to stay competitive. This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environme…

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Corporations are increasingly held accountable for their effect on both the environment and society. The demand for more corporate responsibility (CR) has increased because of the unprecedented challenges of the 21st century, such as climate change, demographic change, scarcity of resources, and pandemics in addition to social issues such as human rights violations, racism and income inequality.

Corporations are not only expected to contribute to solving these problems for society, but also for their own sake – to stay competitive. This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment, in all parts of their operations. This concept extends beyond obligations to comply with regulations alone, and finds companies taking further steps voluntarily to ‘do well by doing good’.

In this course, we will study the interplay between business and society, and explore how companies can meet stakeholder expectations in a manner that balances social, environmental and economic goals. The multi-industry case study structure of this masterclass helps you gain insights and hands you tools to confront the complex challenges in various industries while developing and communicating CR initiatives.

General programme overview:

Day 1

  • Introduction and course overview
  • An overview of corporate responsibility
  • What is a business for?
  • Case ‘Starbucks’
  • Introducing key frameworks of corporate responsibility

Day 2

  • Corporation’s responsibility to the environment
  • Corporation’s responsibility to the shareholders
  • Case ‘Walmart’
  • Group discussion

Day 3

  • Corporation’s responsibility to defend human rights
  • Leadership and personal responsibility
  • Case ‘Shell’
  • Group discussion

This course is taught by professor Paul Argenti.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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