User Interviewing 101

Korte beschrijving

Learn to use user interviews for better decisions in research and testing.

Inhoud

Learn to use user interviews for better decisions in research and testing.
User Interviewing 101 is a hands-on training that teaches you how to use user interviews during both the research and testing phases of projects. You will practice preparing, conducting, and analysing interviews to gather reliable data for design decisions. Unlike general interview training, this course focuses on specific techniques such as probing for motivation and context, identifying bias, and translating insights into design. You will learn how your interviewing behaviour directly affects the quality of your design outcomes.


Learn how to conduct effective user interviews to make better decisions in research, design, and any context where understanding people matters. Asking the right question at the right time prevents false assumptions and leads to stronger outcomes. This training provides structure, practice, and reflection, helping you run purposeful and insightful conversations. You will work with relatable cases in a safe environment. Our trainers combine theory with hands-on experience and share proven insights and best practices—so you learn not only what works, but also why and when.


User Interviewing 101

Doelgroep

Target audience

• UX designers looking to improve their interviewing skills
• Service designers seeking better input for customer journeys
• Business analysts uncovering user needs
• Scrum masters supporting UX processes
• Customer journey specialists collecting valid data
• Agile coaches integrating UX skills into teams
• HR professionals improving internal journeys
• Consultants working on customer-centric transformations

Voorvereisten

Basic knowledge of empathy mapping and persobnas is recommended. No prior interview experience is required.

Doelstelling

At the end of the training you will be able to:

• Explain the purpose of interviews in UX research and testing
• Name three interview types and describe when to use them
• Formulate five open and probing questions that explore motivation, context, and needs
• Prepare, conduct, and document a UX interview using a structured approach
• Ask three relevant questions during a usability test that lead to valid design feedback
• Analyze interview data and identify three concrete design implications
• Reflect on your interview style and its impact on UX data quality
• Identify two common interview mistakes and explain how they affect data quality